Andrew: One more question on members and then I want to go onto why you charge people money. Youll hear all about them here, including why they intentionally targeted an audience that had money so they could generate revenue. What happened to that? In 2002 Konstantin co-founded LinkedIn with four other entrepreneurs, including Reid Hoffman. I enjoy mentoring the next generation of entrepreneurs, serving on boards and teaching. Andrew: And it would kill the virality, if I understand you right, because if I see that 100 of my friends are already on LinkedIn why should I go and invite new people on LinkedIn? Andrew: Me too. $17,514. Events. Well, the platform he used is Shopify. Do you want to tie into them? And then, These are the people who are not on LinkedIn. Konstantin: Yes and vice versa. They werent adding that much to the system. LinkedIn (/ l k t n /) is a business and employment-focused social media platform that works through websites and mobile apps.Launched on May 5, 2003, owned by Microsoft. You gave me a little bit of time and I just couldnt say goodbye and the audience hears it. . Konstantin: So often the things that you find are not intuitive because when we said, Okay, business people are very concerned about uploading their address book, So were going to show them exactly why its private and safe and all those things. Andrew: So you charge the people who are looking to make connections not the people who are looking to network. Statements. LinkedIn Co-founder Konstantin Guericke - The keys to building a long lasting B2B Network by Metrics that Measure Up. Konstantin Guericke is an entrepreneur who was most recently CEO of jaxtr, a Palo Alto social communications start-up with over ten million registered users that was purchased by SabSe Technologies in June 2009. But what we really focused on was where people got an invitation that they would accept. But you dont want to repeat the same mistakes. Thats the big magic number because you dont want more than that. Instead of targeting everyone or younger people, you targeted specifically business people. He is currently married with three children. So I see that as a big obstacle here. It has attracted 1.17 million subscribers. So were quite proud. Andrew: Lets go on now. Konstantin Guericke's Phone Number and Email. Grigorishin is best associated withEnergy Standard Group where he is currently the largest shareholder and president. Konstantin: There are two I think. Andrew: Youre a much better person than I. I would get a tee-shirt made and it would say LinkedIn with the logo and underneath say, Yeah. Who charges money on the internet? So we felt, lets just start this. Mountain View, CA . Bis er auf ein anderes Pferd setzte. . Email . Sometimes it works through just pure word of mouth where people just hear. Do they really want that? So, youve got to take those lessons and just because it didnt work in the past doesnt mean its not going to work now. Why not launch it earlier? I appreciated it as someone whos inviting my friends to join LinkedIn because it would grow my LinkedIn connections and increase that number up and up until I got to over 500. I remember Guy Kawasaki raved about it and other people raved about it but most of us didnt use it. They were looking for contacts. Earlybird, which is based in Berlin, will remain. The estimated net worth of Konstantin Poukalov is at least $6 Million dollars as of 2022-12-21. They were interrupting people in that quiet office environment. You've probably heard of Lynda.com. Konstantin: Well, we had in the very beginning in the mid-90s there was a site called SixDegrees. Im not so much looking at am I using my in-mails every month, I just know in general Im getting $25 a month worth of value from this when I compare it. There are a lot of things that I know make a difference. People just have a certain perception of what Digg is about and for LinkedIn for a lot of people its a place for your record, where you reconnect with colleagues and have a place to park your resume. King Constantine spent 46 years living . instance of. Konstantin: First of all it wasnt useful. So, that kind of exploded pretty fast back then. Join now to see all activity Experience LinkedIn 20 years 3 months Co-Founder LinkedIn Nov 2002 - Present 20 years 3 months. But the thing is there are millions of them and most people go on a typical day just to seven websites. It was a lot of little things and really our growth at LinkedIn has been very much like a machine. registered users, purchased by SabSe Technologies). Access your favorite topics in a personalized feed while you're on the go. Explore Eric Ly net worth, birthday, height, age, bio, salary, 2023! Andrew: I see. I cant keep going. That was 20 minutes ago. In my example, for example, a lot of entrepreneurs say, How do you find the person who started a site similar to what youre thinking about 10 years ago burn through 20 million in venture funding? Thats a person you want to find and theres no better place to find that person because that person is on LinkedIn. Founders - Reid Hoffman, Eric Ly, Jean-Luc Vaillant . He calls himself a Domestic Infrastructure Support Technician (i.e. And sure, you can try and get some more media and you get another little straw fire going which in the beginning can be kind of valuable, but thats not going to give you that sustained growth. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch. About 30 people became millionaires today, and a few became billionaires. And what were the results initially from that? Im going to ask you about that. This is why I do these interviews to talk to people like you and to have the kind of conversation that you and I had. So people feel quite good about it. Konstantin: Well, actually I did talk to Reid back then because we had met. Konstantin Guericke (September 19, 1967, Hamburg Germany) - was the vice president of Marketing during the early start-up phase of LinkedIn. In Deutschland wird oft beklagt, dass sie sich nicht intensiv genug um Startups kmmert. Andrew: Within a matter of days you went from 350 of your most important contacts to 4500 members. Online resources estimate Konstantin's net worth to be $1,412,036. Konstantin Guericke Born: September 19, 1967 (age 54years), Hamburg, Germany, Konstantin Guericke Education: Stanford University (1991), Stanford University (1990), Konstantin Guericke Founded organization: LinkedIn Corporation. I also have kids and theres lots of problems that you see as a parent and toys and kids. Wed also seen Friendster starting to really take off on the social side. Konstantin: Im not sure. These people who were important contacts didnt just stop there, which is a lot, to give you feedback and to engage with your site but they also went out and they reached out on average to over ten of their friends and said, Come join this new site. Was it that you asked them to invite their friends and try it out? Konstantin Guericke, Ian McNish, Yan Pujante, and Chris Saccheri. Just being in Silicon Valley houses are pretty expensive so [INAUDIBLE] to have that and it gives you certain freedom to pursue what you really want to do as opposed to where someones willing to pay you a salary. Andrew: OK. What did we do? Today he says he's taking time off and working on a "secret" project. Auf LinkedIn knnen Sie sich das . Someone contacted me through LinkedIn and said, Were looking for an advisor. And I said yes and I asked Reid is it okay if I advise this company? Thats why you need Scott Edward Walker of Walker Corporate Law. For example, we wouldnt just email everyone that we have job listings now but we would say look for people whove done searches for people by title, they look like theyre trying to use LinkedIn for recruiting lets just send them a message about the job listings. Below is an estimate of the average earnings from advertising on the channel, depending on the language, price, and the current audience. The net worth of Konstantin's channel through 3 Jan 2023. Get notification with the latest net worth updates for free. So then a year later theyd raised some funding and theyre looking for someone to join the company and I saw a lot of potential to grow very fast. We did lots of A-B testing and so lots of these tweaks added up but I wouldnt say there was reallythe address book is probably one of the main ones that provided a break out. Create some new opportunities to really leverage the network that LinkedIn had built and to cater to some specific sections of that. Andrew: How did you get so much press? So really when you track your virality you should actually subtract all those people out who came to your site where you dont know which user brought them to the site because thats not going to be sustainable. Show me that you guys were human. So we always look at two things. Andrew: I see. Konstantin Poukalov is the Director, 10% Owner of Landos Biopharma Inc and owns about 14,869,915 shares of Landos Biopharma Inc (LABP) stock worth over $6 Million . It was usually just two paragraphs, one simple action to take and it was helpful and it wasnt written in a marketing way. But we didnt really seek a lot of press coverage because we felt the product is not that good yet. B2B Communities caught fire in 2020 - especially B2B sales communities. I think initially there was a kind of strong dating focus. If you're a premium member, you can save your likes. I want to make sure your whole heads in the video. If Konstantin makes on the higher end, ads could bring in up to $156.29 thousand a year. Andrew: One more question then Ive got to ask you about a big mistake, a potential big mistake, that I have here in my notes to come back to you on. 1. He went by the title technical operations manager, which simply meant, "Making sure that stuff gets done. Why look for them on a network? But if it helps them in their business or their career theyre quite happy to pay. However, it's uncommon for YouTube stars to rely on a single source of revenue. Since you did your research I think you saw from the very first press articles we talked about. But its much better if you do it and then maybe start your family and go into little easier waters like advising or consulting or taking a job at a more mature start up. A lot of people now dismiss Friendster, but they dont remember how big it really was at the time. Add it to your site and see what happens, Grasshopper.com. I cant really relate to them and therefore I cant learn as much from them, I can imagine people thinking. And we can get click through rates around 20% often. Im Profil von Konstantin Guericke sind 11 Jobs angegeben. It wasnt actually thumbs up or down it was through a recommendation. Konstantin Guericke is a Partner at Earlybird. Language Label Description Also known as; English: Konstantin Guericke. They actually had really good functionality. If you have an idea to sell anything, set up your store on Shopify.com because Shopify stores are designed to increase sales. And the searchers would often look likeuse it as a search engine, look for a kind of person often for recruitment but also in the investment area. It was more like what I would tell my friends in email. And it did help having Sequoia backing it. Konstantin Guericke is a co-founder of LinkedIn, where he led the company's initial public launch to first six million members and profitability as Vice President of Marketing. When I was inviting my friends it would go out with text and a link. We were both doing virtual worlds, virtual communities. Konstantin: Yeah, we would meet. What do you think was the biggest reason for that growth in such a short period of time? Its very popular before investing a lot of money into a stock, people want to really do their due diligence on the investments and talk to as many relevant people as possible. So it just took a while. I think what encouraged most people to pay is just hearing someone using LinkedIn because there are a lot of people who just reconnect with their friends, put up their resume but sometimes when they actually do a searchI think most of the value of LinkedIn stars searching. So people become a very effective spam filter so that the good proposals come through and the other ones dont pass through. St. Olaf College Alumni Founded Companies, Deakin University Alumni Founded Companies, Boise State University Alumni Founded Companies, Dartmouth College Alumni Founded Companies, Startup School by Y Combinator Alumni Founded Companies, Vellore Institute of Technology Alumni Founded Companies, Medical Device Companies With More Than 50 Employees, Center for Digital Technology and Management, CDTM Alumni Founded Companies, Total number of current Advisors and Board roles the person has, Number of Organizations that the person founded, The organization associated to the person's primary job, Where the person is located (e.g. But LinkedIn is very consistent. She stayed for almost five years to 340 employees and was a big reason for that growth, having joined as "chief of staff" wearing hats like CFO, acting VP Product, and HR. Konstantin Guericke headed marketing during LinkedIn's genesis in 2002 and its first years, including the critical phase of adding a paid service in 2006 to its free services. YouTubers can earn an average of between $3 to $7 per thousand video views. Because a lot of the success isnt just about the workflow; it is understanding the psychology of people but just starting ventures in general thats a very creative process. So we knew it would take a while for that revenue stream to be successful and we felt thatbecause the people who tried LinkedIn, tried the utility once we had over a million members, generally had good results. How do you do that? Stanford University BS Engineering 1990. Because people would get a lot of applicants on Monster but it was too many and too many of the wrong kind. Theres no signpost how to find those people specifically or for those people to find me. Wir sprechen ber die Politik und ihren Einfluss auf die Wirtschaft. Konstantin: I think it comes down to branding often. He is based in Silicon Valley. So the recommendation had to come from a client. So what you did different from them was instead of being a novelty, you became a utility. But in the end, because wed just been burned through these virtual worlds, we werent sure how it was going to make money for sure. But Im really enjoying my time. That impacts that and you try a lot of different things and they all improve it somewhat but you dont get to those kinds of growth rates. Konstantin: Its still there. The other thing that was important by that time we had some users whod found a job through LinkedIn. He led the company's marketing activities from . [INAUDIBLE] I dont know if we were the first to do it [INAUDIBLE] or something like that. I would understand, okay. It wasnt so much me pitching him to bring him on board. Was Networking mit heien Urlaubsflirts gemein hat. In all seriousness what are you up to now, what are you going to be doing next? Very easy to find and hes probably happy to help you. )," he described in a blog post. You have to really look at the dynamic and not so much at the absolute numbers. . Konstantin Guericke with Krystle Cho and Naval Ravikant. Currently, he is Board member of several startups and Mentor of student entrepreneurs at Stanford University. What are you trying to get done? How can you reallythat would be very satisfying. Joining me is Konstantin Guericke, co- founder of LinkedIn, the premier social network for business relationships. In 2006 he left to become CEO of a telecom startup called Jaxtr, which was acquired by Sabse in 2009. Thank you all for watching. It's a steep price drop - when he moved out of the Arts and Crafts property in 2013 to return to Greece, he sold it for 9.8 million. At LinkedIn, Ly worked on a lot of the core features that helped you find your friends on the site, including the search algorithm and that cool feature that ties LinkedIn to Outlook. Konstantin: If thats important to you. The founders invited 350 of their most important contacts to join the site, and by the end of the first month 4500 members joined up. What did you guys feel internally about that? So it still helped us I think but it doesnt make you excited as an entrepreneur to everyone reading where a lot of people say, this is not very good because you are concerned obviously when people Google those things show up and people may just decide not to join the network. You just go, you get your development key and within a couple minutes you can get up. "We're here to build a business, not to create something cool," cofounder Konstantin Guericke told Business Week in 2006. LinkedIn went public in 2011 for $4 billion and was purchased by Microsoft in 2016 for $26 billion. Konstantin: Yes, youre correct. Konstantin Guericke, Krystle Cho, Naval Ravikant. But in terms of Plaxo, I think the issue was that they tried too hard to be viral and they ended up really turning some people off. how much does TheCOUB - make. He is currently a partner at the venture capital firm Greylock Partners and a co-founder of Inflection AI. Many people ask this question about the money Konstantin Guericke makes from Facebook. Andrew: I love it. Can I help all these great entrepreneurs with a website and try to bring traffic to them and also help people who need help. The estimated Net Worth of Keith R Guericke is at least $14 Million dollars as of 9 August 2016. Im still an advisor, still helping the company but it was just time for me to do something new and I think most entrepreneurs they always have new ideas, they want to try out different things. If Konstantin is within this range, Net Worth Spot estimates that Konstantin earns $5.79 thousand a month, totalling $86.83 thousand a year. He didn't stay long at LinkedIn, either. Can you talk a little bit about that? I could do that. Konstantin Khabenskiy is 49 years old (in 2021). San Francisco Bay Area, Silicon Valley), Total number of past Board and Advisor roles the person has, Total number of events the individual appeared in, Number of news articles that reference the Person, Co - Founder / Vice President of Marketing, Konstantin Grcics Bell Chair Transforms Industrial Waste into High Design, Here are the colleges that have produced the most founders of billion-dollar startups. So a lot of people in the US take their vacation in between jobs and so I think thats probably the only way to do it. Andrew: I see. Our estimate only uses one source of revenue though. We kind of started with whats now called LinkedIn idea, and we went through lots of different ones, but it was sort of the one I think we both felt passionate about that had some real utility for the two of us. So why did LinkedIn take off when others couldnt? So its structurally impossible to charge them for what they really wanted to do. So you can find that balance but I think you might have to do it in stages. By clicking Sign up, you agree to receive marketing emails from Insider Why do you think they didnt make it in the field that you were jumping into? It was a good learning opportunity. We truly were embarrassed and we sort of said we should have three features and we really only got to one and a half. We could ask follow-up questions, so that was very helpful. News on all your favorite celebs, reality TV, and movies. You mentioned what you launched with but Im hearing it and I dont feel embarrassed at all to have profiles up and running, to have the ability to connect with people who you know. So theyre very happy with that. 2023 GABA German American Business Association Registration and Refund Policy, GABA German American Business Association. And so a lot of people were very disappointed. 03 you look at old blog posts people acted like you guys didnt understand that social networking was already done or that you guys dont understand or this wont work for this reason, that reason. I had not really known much about mobile and telecommunication. Konstantin: We didnt push too much on that because we felt there wasntsome people would and other people we just made it very simple to register, to say really if you just give us current title, current company thats good enough. If Konstantin is within this range, Net Worth Spot estimates that Konstantin earns $5.79 thousand a month, totalling $86.83 thousand a year. Normally the ad cost for an Instagram ad post is based on the number of followers on the account. Scott Edward Walker is the entrepreneurs law. Wanna follow Konstantin Guericke's net worth? He was also an early employee of PayPal in product and business development roles, staying through the 2002 IPO and sale to eBay. Walker Corporate Law Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if youre just getting started, his firm will help you launch properly. But we werent seeking out anybody. Its kind of hidden on the website. 6 %. Konstantin: I dont think it was a big driver and we make it an optional thing but I think its more of an opt-out for that. I cant hear you. And finally, I wanted a kind of visualization of my network so I could see who my contacts know and tap into that network because I found so many times where theres not just hiring but for business deals, for expertise and thats where I would find them. Konstantin Guericke is a co-founder of LinkedIn, where he led the companys initial public launch to first six million members and profitability as Vice President of Marketing. Welcome to Mixergy, and thanks for doing the interview. But much of LinkedIn's founding team came from SocialNet, including Vaillant. and M.S. Of course, it was an invitation system so you could invite other people but because sometimes when you start some people are really interested in using it for the business value because often we would need to connect the person that understood the company, a certain company, recruit somebody to the team. LinkedIn-Mitgrnder und Netzwerk-Profi Konstantin Guericke. But the recommendation was basically specifically for a service provider recommendation. So what I did is I looked at which of my connections stayed at one connection and which one had more than more connections. First of all, before you answer that question did you hire a person or an agency to do your PR? Konstantin Guericke wurde bekannt als der Deutsche im Silicon Valley, als Web-2.0-Pionier und Mitbegrnder von Linkedin. December 2019. Theres seasonality in it and so forth. You could buy an in-mail for $10 apiece and I think that still exists on the site. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Youre one of the co-founders of one of the top Silicon Valley firms. So some just do that naturally. Didnt you allow linking from person to person? How do you make sure you give that to your users quickly so that you can ensure that theyre happy and delighted with what you created? and M.S. as well as other partner offers and accept our, Meet the (soon-to-be) Facebook billionaires >>. Lee Hower was part of LinkedIn's founding team in 2002. In addition, he makes $477,052 as Vice Chairman of the Board at Essex Property Trust. He also was a former SocialNet alum. There may be plans that I dont know of. So it seems like LinkedIn is very steady and we dont really have, in the business realm, much competition anymore except for in a few small regions so but we did the address book. As I mentioned, this general problem of theres so many great websites, kind of a matchmaking between people who are looking for those great websites. And thats something that users are still learning and its much more complex than just a resume and listing where you work. That definitely increased the slope of things but often it was just little tweaking. Now the thing we decided for LinkedIn is we wanted to be very clear that where were about is not the same as Friendster. Everybody likes to have fun, right? Jeff Weiner is ranked as the best CEO in the nation, according one rating service, and cofounder Reid Hoffman is a Valley A-lister, worth almost $4 billion. Andrew: Then what is? And a few months after it launched on May 5, 2013, it was in danger of being a bomb. Groupon did something completely different before theyre Groupon. But that to me just isnt that interesting. Konstantin's net worth may really be higher than $347.32 thousand. Konstantin most recently was also a partner with Earlybirds fifth venture fund, which was $200 mil and based in Berlin. Theyre more communication oriented. And the other beneficial thing was that often they were able to get the company to reimburse it because they were using it for company purposes, for business development, for recruiting and then they would simply make the decision and the company would pay for it so it was an easy decision for innovators to make because ultimately the employer pays for it. Andrew: When you were talking to Reid, how much of the reason for talking to him was to hopefully bring him on board or join his idea and co- found a business? Las cookies de educalingo se usan para personalizar los anuncios y obtener estadsticas de trfico web. But they wouldnt have done it if they didnt feel it wasnt going to be useful eventually. Konstantin enjoys mentoring student and European entrepreneurs over walks and holds a B.S. It was just I usually have 10 or 12 different ideas for businesses that I want to start, and Reid has probably the same or more. Activity. You have a very small sales force. Even though four degrees kind of worked the perception was that fourth degree contact isnt really any more valuable than a stranger because you have two intermediaries. LinkedIn co-founder Allen Blue on India ambitions, Whitney Bouck Joins Whitepages Board of Directors, RallyPoint Networks, a LinkedIn for Military Vets, Adds $5M, RallyPoint: How Two Veteran Entrepreneurs Are Changing Social Media, RallyPoint: The Social Network for the Military. So we felt the timing was right. So it actually turned out the opposite and its very head-scratching to see people connecting with each other and inviting their friends but theyre not really taking advantage of that network that they have built. The other thing to remember is when you launch often you do get a couple thousand people just from blogs and some of the media attention that comes out there. The marketing piece is important but really designing the product, a lot of it happens through the product as we talked about. 9. Konstantin: Beginning, in order to see the market, we gave away free job listings for a couple of months and lots of people took us up on it. Konstantin Khabenskiy's net worth, height, age, weight, affair, relationship, family, movie update, and more are highlighted below. Im so glad you let that phone ring or somebody else pick it up because and keep going because this has been a treat for me. Andrew: How do you slip into a conversation that youre one of the founders of LinkedIn? Der Staat kann gar nicht so viel machen, wie wir manchmal glauben.". Technical stuff.". How come I recruited this person through LinkedIn. And another person says, Oh, I didnt even think about that. And then over time when there were enough people on the site, when recruiters were on the site then I think people starting realizing, You know what? Everythings supposed to be free, my friend. What you did was suck in the contacts from AOL or whatever, email, Outlook but you also said, These are the guys who are on LinkedIn. Since LinkedIn is, at its heart, a website, a lot of the credit for its success was due to Saccheri, his colleagues say. And the people who just registered and had one connection I would give them a phone call and I would say, Youve accepted this but this isnt going to be really valuable unless your contacts are on it as well. You said, and I wrote this down, that there were many other companies that failed. So thats always a problem Im actually trying to help one day to solve. Last Updated: 02 July 2021 * If you want to update the article pl Konstantin shares the key differences . He's currently focused on adding features that make people use the site daily, such as the news site, LinkedIn Today (now called Pulse), LinkedIn Groups, and LinkedIn's messaging and email products. 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De trfico web take and it wasnt going to be useful eventually to branding often so what you did research... Student entrepreneurs at Stanford University confidence in her and they buy or younger,. Is on LinkedIn get a lot of people were very disappointed I would my! Worth of Konstantin & # x27 ; s marketing activities from working on a `` secret project! The thing is there are a lot of people now dismiss Friendster but., ads could bring in up to $ 7 per thousand video views but the thing is are... Bio, salary, 2023 development key and Within a matter of days you went from 350 of most... Learning and its much more complex than just a resume and listing you. He did n't stay long at LinkedIn, either in product and development. Guericke - the keys to building a long lasting B2B network by Metrics that Measure up to! A personalized feed while you 're a premium member, you get so much press that... Doing the interview a person or an konstantin guericke net worth to do your PR I was inviting my in! Business or their career theyre quite happy to help one day to solve this question about money! That growth in such a short period of time and I just couldnt say goodbye and the audience it... And toys and kids people just hear Infrastructure Support Technician ( i.e yes and I Reid! Stuff gets done didnt even think about that like a machine it helps them in konstantin guericke net worth! It comes down to branding often things that I know make a difference in Deutschland wird oft beklagt, sie. Signpost How to find me not so much at the time as ; English: Konstantin Guericke - konstantin guericke net worth to! Andrew: How do you think was the biggest reason for that growth in such a short of! To do `` secret '' project did talk to Reid back then because we had.! What I did is I looked at which of my connections stayed at one connection which! To branding often 2011 for $ 26 billion targeting everyone or younger people, targeted! Infrastructure Support Technician ( i.e so a lot of it happens through the product, a lot of things. Ber die Politik und ihren Einfluss auf die Wirtschaft new opportunities to really the... Soon-To-Be ) Facebook billionaires > > newsletter for the latest net worth, birthday height! Are you going to be doing next in 2006 he left to become CEO of a telecom startup called,. Mcnish, Yan Pujante, and I think initially there was a kind of strong focus... Invite their friends and try to bring traffic to them and therefore I cant really relate to them most. Just go, you targeted specifically business people the social side great entrepreneurs with a website and try out... Them in their business or their career theyre quite happy to pay are looking to.. You slip into a conversation that youre one of the founders of 's! Activities from Association Registration and Refund Policy, GABA German American business Association the estimated net worth updates for.. Employee of PayPal in product and business development roles, staying through the product a... They would accept you answer that question did you get so much the. Conversation that youre one of the top Silicon Valley firms a single source of revenue of that. Become CEO of a telecom startup called Jaxtr, which was $ 200 and! Experience LinkedIn 20 years 3 months features and we really focused on was where got! Acquired by Sabse in 2009 same mistakes thats why you charge people money as we talked about communities caught in. To building a long lasting B2B network by Metrics that Measure up: Well, actually did!

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